In the article, Ramirez estimated that since registering Trolls with the United States Copyright Office on July 27, 2010, he had earned more than $100,000 in licensing fees and other payouts associated with Trollface, including from licensing for shirts emblazoned with the face being sold by the retail chain Hot Topic, with monthly revenues reaching as high as $15,000 at its peak. On April 8, 2015, Kotaku ran an in-depth interview article with Ramirez about his now-iconic rage comic character.

The image is often accompanied by phrases such as 'Problem?' or 'You mad, bro?' Copyright Trollface has been described as the internet equivalent of the children's taunt ' nyah nyah nyah nyah nyah nyah' or sticking one's tongue out. The original comic by Ramirez mocked trolls however, the image is widely used by trolls. Trollface shows a troll, someone who annoys others on the internet for their own amusement. In March 2021, Ramirez announced his intention to sell a non-fungible token for Trollface. From 4chan, Trollface spread to Reddit and Urban Dictionary in 2009, eventually reaching other internet image-sharing sites such as Imgur and Facebook.

In the following months, Ramirez's drawing quickly gained traction on 4chan as the universal emoticon of an internet troll and a versatile rage comic character. Ramirez posted the image to the imageboard website 4chan and other users began to share it. The image was published on Ramirez's DeviantArt page, 'Whynne', as part of a rage comic titled Trolls, about the pointless nature of trolling. Trollface was drawn in Microsoft Paint on September 19, 2008, by Carlos Ramirez, an 18-year-old Oakland college student. It is one of the oldest and most widely known rage comic faces. Trollface or Troll Face is a rage comic meme image of a character wearing a mischievous smile, used to symbolise internet trolls and trolling.

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